Working With Your Client
To run a successful spray tan business, it takes more than the ability to spray on a tan – it takes exceptional customer care and service.
Some clients may have reservations about having this service done. The best way to help your client relax is to explain to them what is involved with the spray tan application. Clients will quickly and easily relax when they know you are well educated and comprehensive in your knowledge of spray tan application. Be sure to have your client complete a consent form and answer any questions they may have.
Before spraying, here are a few hints…
- Inform your client about the process of sunless tanning and how DHA (dihydroxyacetone) works.
- Discuss with them the reason a bronzer is used in a solution and reiterate to them that the bronzer will wash off and may rub off onto their clothes and sheets if they sleep with the bronzer on.
- Ask client what their plans are after their tanning session. Make sure they’re aware that at least for the next 6-8 hours they can’t shower, get wet, or undertake any activities which cause them to perspire excessively (unless a rapid tan is used).
- Explain to your clients that when they take their next shower, they will see the cosmetic bronzer wash off down the drain and the DHA would have had time to develop.
- Maintain an informative conversation to help relax the client and ask them if they have any questions.
After spraying, here are a few hints…
- Inform your clients about the important steps of maintaining their sunless tan. Remind them to avoid wearing tight clothing immediately after their spray tan.
- Stress to your clients that their sunless tan will not protect them from the sun’s UV rays. So, if they’re planning to head outside, they’ll need to apply sunscreen.
- Inform clients not to take long, hot showers. They need to pat their body dry with a towel and moisturize twice daily. This will help tan last longer.
